Social Media Portfolio
At FCB Aotearoa, I was part of the social media team, working on both organic and paid campaigns. I handled everything from brainstorming monthly content ideas to filming, editing, and scheduling- always keeping up with the latest trends.
Check some of my favourite videos here! :)
Mitre 10, Four Square and Life Pharmacy
content for Instagram, TikTok and Facebook
At Mitre 10, I worked across both organic and paid social media campaigns. I managed their monthly content calendar and was involved from start to finish-brainstorming and presenting concepts, filming, editing, and scheduling.
⋆｡‧˚ʚ Barry The Berry Series 🍓ɞ˚‧｡⋆
This concept was created for a younger audience. It followed Barry, a strawberry plant adopted by a first-time plant parent.
The goal was to create an interactive, lighthearted series where the audience felt part of Barry’s growth journey.
Each week, I asked for plant care tips in the comments and used those replies to shape the next video, building a sense of connection and continuity.
Episode 1
"The adoption"
Episode 4
"The bird attack"
Episode 2
"Preparing a snack to Barry"
Episode 5
Joining the "who is who" trend
Episode 3
"First strawberries
and challenges"
Episode 6
"The end of an era"
🎅🏻 Christmas Campaign 🎄
This one was super heartwarming♡. Mitre 10 teamed up with The Kindness Collective- a charity that helps make sure every kid in New Zealand gets a gift at Christmas and I created some fun stop-motion videos to encourage people to bring presents to their local Mitre 10
One of my favourites was with "Ben 10" -I actually made him a tiny Mitre 10 uniform (yes, really!)
I also worked with product-focused videos, like a Holiday Gift Guide for pets- because pets deserve presents too!
Mitre 10 collaboration with
The Kindness Collective
Holiday Gift Guide:
Dog & Cat edition
👩🏽🔧Massive Tool Mania Campaign🛠️
This campaign was about promoting tools and spotlighting different brands- but with a twist. When working on the concepts, I wanted to make sure we weren’t just sticking to the usual “tools are for dads” narrative. Even though it’s a pretty male-dominated industry, I made it a point to show that women also know their stuff when it comes to tools. So I blended that message while joining current trends to keep the content organic and relatable.
"Mums🤝Tools"
"There are two types of people"
Trend
"My innie vs my Outie"
Severence Trend
"Come with me to make a tool essential kit"
#SummerTok Series 🏕️
This series was all about fun, seasonal inspo- quick, playful videos to showcase products while staying on-trend.
"This is your sign"
Trend
"Camping essentials"
"That one friend who secretly hates summer"
"Camping gear I
do NOT regret buying"
Room Makeover / DIY 👷🏼♀️
A series of quick, inspirational videos showing how simple home upgrades -like installing acoustic panels-
can totally transform a space.
Garden Tips 💐
Garden Goals is a monthly series where we shared seasonal garden maintenance tips. My favorite edition was the January one, where I added a fun twist to the TikTok version by including some oddly satisfying clips to catch the attention of a younger audience.
"Kitchen glow up"
"Cozy reading room"
"Garden tips & Oddly
satisfying video"
BTS of Garden tips video
For Four Square, I worked on a paid campaign to promote the "Summer Brollabs"- a limited-edition collab with Kiwi icons like Cookie Time, Tip Top, Behemoth, and Wattie’s. I took inspiration from the popular "It all started when my mum..." trend to highlight the fusion of these iconic brands and how they came together for something special this summer.
BTS of Four Square video
"Summer Brollabs" Social Media campaign video
For Life Pharmacy, I edited a series of "Get Ready With Me" videos featuring Trudi Brewer from BeautyEQ. Using existing footage, I added sound effects to keep things engaging and add the products she is mentioning to highlight them and make it more visual and attention-grabbing.
"Get Ready With Me" trend
Date Night edition
"Get Ready With Me" trend
Valentine’s Day edition
"Get Ready With me" trend
Skin Care edition