Audible Originals
At Audible Originals, an Amazon app for podcasts and audiobooks, I played a pivotal role in coordinating social media, PR, and influencer campaigns, along with managing recording sessions. My responsibilities included evaluating pitches and scripts, ensuring only the most compelling content made it to production. I worked closely with authors, agencies, and editors to craft engaging audiobooks and podcasts that resonated with a diverse audience, driving the brand's reach and impact.
Here are some of the titles I have worked on:
'Why do we kill?'
Marketing Campaign
"Why Do We Kill?" is a gripping podcast that delves into the psychological and societal factors behind criminal behavior, exploring real-life cases with expert insights and compelling storytelling.
02 - Interview with the Author
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We filmed interviews and presentations across three different locations. This content was designed to be posted on Instagram, showcasing the podcast's unique perspectives and engaging stories.
01 - Instagram Interactive Game
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To promote the new season of the Spanish True Crime title "Por que matamos" or "Why Do We Kill" (4.9-star rating) I collaborated with the Marketing team to create an interactive Instagram game called "Solve the Case." Over five weeks, we posted trivia-like questions related to the cases covered in the series. Participants who solved the case by answering all questions correctly won a free one-year Audible subscription and exclusive merchandise for the new season. This campaign not only increased our social media engagement but also boosted listening hours and reviews for the past seasons.
02 - Influencer Marketing
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We created paid social ads featuring an influencer discussing her favorite audiobooks and podcasts. The result was content that heightened interest and anticipation for the podcast, successfully engaging a broader audience on Instagram.